Cancelled for 2023

Start: January 27th – 6 AM
End: February 5th – 3 PM
Tickets: Purchase through FishDonkey App
Where: Any Itasca County lake

Hooked on Itasca is a virtual ice fishing tournament for kids and adults. Using a mobile device and app, anglers will fish for a chance to win cash and prizes! Whether you’re a die-hard fisherman or only occasionally drop a line, you don’t want to miss this exciting event.

Starting January 27th at 6 a.m., contestants fish on any Itasca County lake(s) and record their catch using the app by uploading photos and measurements to their digital LiveWell. Leaderboards will update automatically throughout the contest. The contest ends on Sunday, February 5th at 3 p.m.

How to Enter: Download the FishDonkey app (Android | iPhone) and join “Hooked on Itasca.”

Coming Soon

Entry Fees

Adult Division: $25
Kids Division (16 and under): $15

*Entries subject to FishDonkey service fee

How To Enter

  1. Download the FishDonkey app: Android  |  iPhone  -OR-  Online through FishDonkey website using Chrome Browser
  2. Search “Hooked on Itasca”
  3. Join the tournament and begin submitting your catches!

Note: the app is required for submitting catches

How to Enter a Fish

Next Steps

  1. Practice using your app. Once you’ve downloaded the app, you can select “Practice Entering a Fish” to make sure you know how the app works. For tips, watch How to Enter a Fish.” You may also want to review the rules before you begin fishing, to make sure you have an eligible measuring board, etc. Download Tournament Rules
  2. Open the app before you head out on the lake. Open the FishDonkey app and select the Hooked on Itasca tournament, then make sure the “Enter a Fish” button is available on your screen. This will allow you to save your catches in areas with bad reception.
  3. Go fishing! Fish on any Itasca County lake at any time between Friday, January 27th, and Sunday, February 5th.
  4. Log your catch! Record the size of your best fish on the FishDonkey app. Don’t forget to include two pictures – one of you with your fish, and one of each fish on a valid measuring board.
  5. Keep fishing! As long as all fish are caught before the end of the tournament, you can keep updating your catches on the app. Final entries are due by 3 p.m. on February 5th.

Adult Division (17+)

To be Announced.

Kids Division (16 and under)

To be announced.


One prize award per angler

Categories and leaderboards will be updated throughout the 10-day contest. Check the app often to see leaderboard progress.

Awards are presented on the basis of length as determined through the mobile app and verified by tournament judges. Official Rules and Regulations are available on FishDonkey app.


L&M Fleet Supply

L&M Fleet Supply has proudly served Northland customers since 1959, driven by its core mission of providing quality products at discount prices with excellent customer service.


Woodland Bank

Woodland Bank is a family-owned bank with a long history in Northern Minnesota, throughout which it has remained committed to serving the needs of its communities and the vibrant economy in Itasca County.

An ice fishing tournament encompassing Itasca County’s 1,000+ lakes, Hooked on Itasca invites community members to compete in a classic winter activity – ice fishing! Hooked on Itasca takes place virtually, over the FishDonkey app, which gives participants ten days to compete for the best catch on the lake of their choice. The event brings in amateur and seasoned anglers alike from all over Itasca County.

Title Sponsor


Recognized in event name
Promoted in all media & print materials, including tv and radio
Facebook Live and/or radio interview
Special recognition and opportunity to present during live broadcasts
Prominent inclusion of logo on event materials & Fish Donkey app
Recognition on website with your logo and a link to your website



Recognition as a Platinum Sponsor
Promoted in all publicity materials
Inclusion of logo on event materials
Name mention at the event
Recognition on website with your logo and a link to your website



Recognition as a Gold Sponsor
Promoted in all publicity materials
Name mention at the event
Recognition on website

If you’re interested in sponsoring Hooked on Itasca or another event, email or call United Way at 218-999-7570.


Sign up to receive stories about our impact, news about what’s happening in our community, and information about how you can make a real difference.

sign up today